The B2B buying process can be lengthy and complex, with multiple decision-makers and stakeholder groups involved. This can lead to long sales cycles and a lower win percentage for businesses. However, by understanding and catering to the needs of the buyer throughout the journey, B2B marketers can decrease sales cycle times and increase the chances… Read More

In today's fast-paced business world, B2B companies are under increasing pressure to shorten their sales cycles and increase their win percentages. One way to achieve these goals is by aligning marketing efforts with the buyer's journey.One key aspect of the B2B buying journey is the awareness stage, where buyers become aware of a problem or opport… Read More

In today's hectic organization world, B2B companies are under increasing pressure to shorten their sales cycles and increase their win portions. One method to attain these objectives is by lining up marketing efforts with the buyers journey.The buyer's journey refers to the process that potential customers go through when considering a purchase. It… Read More

In this hard-hitting episode on the B2B eCommerce Podcast I shared my thinking of why the Sales Channel no more exists, as well as other realities concerning modern-day B2B marketing. We go over just how the purchasing trip is now completely fragmented and the way that neighborhood structure can help marketing experts retake control of the discover… Read More

Mark Donnigan: It's going terrific, Ben. I am so pleased to be below on your show.Ben: Definitely. We enjoy to have you on the show. Specifically given the importance and also the necessity of the topic we're going to be tackling throughout this conversation also, which is one that I assume is truly under-discussed. One that might if not increase s… Read More